HENNESSY x LEBRON JAMES
King James: The Dream of Boundless Victory
PROJECT: Campaign / Commercial
CLIENT: Hennessy
YEAR: 2024
AGENCY: Wieden+Kennedy Amsterdam
The Hennessy x LeBron James campaign is a celebration of two iconic figures: LeBron James, a basketball legend, and Hennessy, a brand steeped in heritage. Through the artistic vision of Stefania Tejada, the campaign presents a rich, symbolic portrait of LeBron James that transcends his athletic achievements. Titled "King James: The Dream of Boundless Victory," the artwork reflects themes of freedom, heritage, and tradition, drawing inspiration from classic French art to honor both LeBron's personal journey and Hennessy's legacy.