Global Campaign
Wieden+Kennedy Amsterdam

The Hennessy x LeBron James campaign is a celebration of two iconic figures: LeBron James, a basketball legend, and Hennessy, a brand steeped in heritage. Through the artistic vision of Stefania Tejada, the campaign presents a rich, symbolic portrait of LeBron that transcends his athletic achievements. Titled "King James: The Dream of Boundless Victory," the artwork reflects themes of freedom, heritage, and tradition, drawing inspiration from classic French art to honor both LeBron's personal journey and Hennessy's legacy.

"King James: The Dream of Boundless Victory", 2024
Digital Painting

The artwork seeks to capture the spirit of LeBron James—not just as a basketball icon but as a visionary whose journey is rooted in family, legacy, and community.

This work transcends his achievements on the court to honor the man behind the legend. It tells a story not only of athletic greatness, but of heart, loyalty, and the powerful legacy he’s shaping for future generations.

Filled with elements that represent his life, childhood, and the path to his future, the artwork captures the richness of his journey. Each detail symbolizes the strength, tradition, and culture that have shaped him—a powerful blend of resilience, vision, and hope.